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Here is why Holiday Automotive is worth the trip
Simplified buying experience
We call it Simplified Buying, our guests call it refreshing! Get our best price upfront, plus straight talk and honest answers from a non-commissioned Guest Experience Manager.
5-day vehicle exchange promise
Our 5-Day Exchange Promise is included with most Pre-Owned vehicles we sell. If you don’t like it, exchange it. Now that’s peace of mind.
We believe car buying should wow!
For 60 years, we’ve been turning guests into fans by empowering and delighting our guests with our simple, fair and hassle-free experience.
Why so many people choose Holiday
Your community. Real experiences.
David Kahlow
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Great Saturday morning experience! Thank you Kraig & Dean!!
Rick Schmidt
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★The process was pretty simply and I think we got a fair price on our purchase. I don’t enjoy how much time you are stuck at a dealership and would definitely prefer to speed that process up
kalinajanurse
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★For me buying a car is a major decision. It’s not gotten into lightly. I was thinking to myself , “if you’re spending that amount of money you had better get something you’re going to like and I mean really like.” Already nervous I went in for a test drive. I can tell you I immediately was relieved when the person at the front desk was someone that I knew. I explained who I was and what I was there for and then in back of me was my guest experience manager. Kraig Peterson made the car buying experience, extremely easy. He was honest, organic, and in the moment. He was very real with me about my options and what I should do or suggested I do. I can honestly say in my years of buying cars, this was the best experience ever. I cannot say enough about how wonderful Kraig was to make buying a car easy. And remember this is not an easy thing for me to do, but it was made 1000 times easier with Kraig assisting me. I highly recommend Holiday Automotive for your car needs whatever they may be.
Holiday VIP has you covered
12-month Very Important Protection (VIP) is included with every qualifying vehicle purchase. VIP includes:
- Paint Protection Coverage
- Windshield Protection Coverage
- Collision Deductible Reimbursement

Browse by Popular Makes & Models
Ford F-150
GMC Sierra 1500
Mazda CX-5
Chevrolet Silverado 1500
Ford Explorer
GMC Yukon
Chevrolet Equinox
GMC Acadia
Fond du Lac's Trusted Car Dealership – New & Used Vehicles for Sale
At Holiday Automotive, we make car buying easy, transparent, and stress-free—just like grabbing a burger and cheese curds at Gillies or catching a Dock Spiders game at Herr-Baker Field. Whether you're cruising down Johnson Street in a brand-new Ford, heading up the Lakeside Park lighthouse in a Chevy, or hauling gear to the Winnebago County Fairgrounds in a reliable used truck, you'll find an unbeatable selection and great prices right here in Fond du Lac, WI.