
A tripworthy experience
Simplified buying experience
We call it Simplified Buying, our guests call it refreshing! Get our best price upfront, plus straight talk and honest answers from a non-commissioned Guest Experience Manager.
5-day vehicle exchange promise
Our 5-Day Exchange Promise is included with most Pre-Owned vehicles we sell. If you don’t like it, exchange it. Now that’s peace of mind.
We believe car buying should wow!
For 60 years, we’ve been turning guests into fans by empowering and delighting our guests with our simple, fair and hassle-free experience.
Holiday VIP has you covered
12-month Very Important Protection (VIP) is included with every qualifying vehicle purchase. VIP includes:
- Paint Protection Coverage
- Windshield Protection Coverage
- Collision Deductible Reimbursement

Additional benefits:
- Complimentary shuttle within 15 miles
- Clean & state-of-the-art facilities
- Full tank of gas with every new vehicle
- Factory warranty on CPO Vehicles
- Full vehicle history report
- Complimentary cookies, popcorn and coffee
- Courtesy Transportation Vehicles available
- Complimentary car wash after service visit
- Free vehicle inspection with each service visit
- Family owned and operated since 1959

Why so many people choose Holiday
Read real reviews and testimonials about our exceptional service, Simplified Buying experience, and wide selection of new and used vehicles.
David Kahlow
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Great Saturday morning experience! Thank you Kraig & Dean!!
Rick Schmidt
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★The process was pretty simply and I think we got a fair price on our purchase. I don’t enjoy how much time you are stuck at a dealership and would definitely prefer to speed that process up
kalinajanurse
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★For me buying a car is a major decision. It’s not gotten into lightly. I was thinking to myself , “if you’re spending that amount of money you had better get something you’re going to like and I mean really like.” Already nervous I went in for a test drive. I can tell you I immediately was relieved when the person at the front desk was someone that I knew. I explained who I was and what I was there for and then in back of me was my guest experience manager. Kraig Peterson made the car buying experience, extremely easy. He was honest, organic, and in the moment. He was very real with me about my options and what I should do or suggested I do. I can honestly say in my years of buying cars, this was the best experience ever. I cannot say enough about how wonderful Kraig was to make buying a car easy. And remember this is not an easy thing for me to do, but it was made 1000 times easier with Kraig assisting me. I highly recommend Holiday Automotive for your car needs whatever they may be.
Giving back is what we do
- United Way
- Chevy Youth Baseball
- Cops 4 Kids
- Adopt-A-Family
- Miracle League
- Fond du Lac Humane Society
- SSM Cancer Center
- Boys & Girls Club
- Solutions Center Shelter & Support Services
- Fond du Lac Police & Fire Departments
- Area High Schools
- And many more great organizations!

Core values
Tripworthy
We wow & delight, turning guests into fans by providing great experiences.
C.A.N.I.
We believe in Constant And Never-ending Improvement.
Integrity. Always.
We uphold the highest moral and ethical standards. Our Word = Our Bond
Holiday one
We work as ONE team, creating wows and celebrating success together.
Care, concern, respect
We treat everyone like we’d like to be treated.
Give where we live
We support and serve our local communities.
Holiday Automotivated
We automatically do what it takes to deliver great experiences with energy and positive attitudes.