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What's your vehicle worth?
Get an estimate of your vehicle's trade-in value, based on real local market data — in under 30 seconds.
Why Holiday Is Worth the Trip
Simplified Buying Experience
We call it Simplified Buying, our guests call it refreshing! Get our best price upfront, plus straight talk and honest answers from a non-commissioned Guest Experience Manager.
5-Day Vehicle Exchange Promise
Our 5-Day Exchange Promise is included with most Pre-Owned vehicles we sell. If you don't like it, exchange it. Now that's peace of mind.
We Believe Car Buying Should WOW
For 60 years, we've been turning guests into fans by empowering and delighting our guests with our simple, fair and hassle-free experience.
Holiday VIP has you covered
12-month Very Important Protection (VIP) is included with every qualifying vehicle purchase. VIP includes:
- Paint Protection Coverage
- Windshield Protection Coverage
- Collision Deductible Reimbursement
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Word of Mouth
Real Experiences from Guests Across Wisconsin and Beyond
Get pre-qualified in just a few taps
When you're searching for the perfect vehicle, it helps to know if you qualify for the financing you need. Get pre-qualified in just a few taps, with no effect on your credit score.
