
Here is why Holiday Automotive is worth the trip
Simplified buying experience
We call it Simplified Buying, our guests call it refreshing! Get our best price upfront, plus straight talk and honest answers from a non-commissioned Guest Experience Manager.
5-day vehicle exchange promise
Our 5-Day Exchange Promise is included with most Pre-Owned vehicles we sell. If you don’t like it, exchange it. Now that’s peace of mind.
We believe car buying should wow!
For 60 years, we’ve been turning guests into fans by empowering and delighting our guests with our simple, fair and hassle-free experience.
Why so many people choose Holiday
Your community. Real experiences.
Theresa Plank
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Dan was very patient with me . After pulling out a row of white vehicles I settled on the last one . going in I didn’t think I would end up with the one I got but I am very pleased with it . thank you to Dan and the team of people that worked on helping me with my purchase
Debra Winterhack
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Great service from the moment I walked in the door to the day I left with the keys in my new Mazda CX-50 I could not have asked for better service! Thank you Stuart for a great Holiday experience!
Paul Edmonds
GOOGLE_BUSINESS_REVIEW 5.0
★★★★★Purchased a vehicle for family member getting a job. We worked with Cole in the spring on a vehicle purchase and we got to again, apparently his last sale before he moves on to a new job. We have had positive experiences checking the HBC website and lot. Thanks!
Holiday VIP has you covered
12-month Very Important Protection (VIP) is included with every qualifying vehicle purchase. VIP includes:
- Paint Protection Coverage
- Windshield Protection Coverage
- Collision Deductible Reimbursement

Browse by Popular Makes & Models
Ford F-150
GMC Sierra 1500
Mazda CX-5
Chevrolet Silverado 1500
Ford Explorer
GMC Yukon
Chevrolet Equinox
GMC Acadia
Fond du Lac's Trusted Car Dealership – New & Used Vehicles for Sale
At Holiday Automotive, we make car buying easy, transparent, and stress-free—just like grabbing a burger and cheese curds at Gillies or catching a Dock Spiders game at Herr-Baker Field. Whether you're cruising down Johnson Street in a brand-new Ford, heading up the Lakeside Park lighthouse in a Chevy, or hauling gear to the Winnebago County Fairgrounds in a reliable used truck, you'll find an unbeatable selection and great prices right here in Fond du Lac, WI.